The big word in sales nowadays is connection. I love it. In my youth, I went through a lot of sales training and sales seminars – they were not about connection. They were about manipulation.
If you want to break a connection with someone – make them feel manipulated.
Ignoring isn’t good either. Ironically, people connecting on cell phones are often ignoring the people they’re with. How messed up is that?
There has been a lot of emphasis on connection in the golf swing. Jimmy Ballard was probably the first teacher to emphasize connection. Ballard also emphasized “firing the right side” – which I love. The old Jack Nicklaus idea of pulling the club down with the left side doesn’t work for most people. If you’re swinging right-handed, you’re probably better off firing the right side, rather than pulling down with the left.
Here’s the test – would you deliver a more powerful blow by back-handing someone with your left hand, or punching them with your right hand?
Most people’s golf swings becomes disconnected because they don’t fire the right side – they hang back and slap at the ball.
So, this is our year for connection. Let’s connect with the people in our life… and keep our swing connected by firing the right side.
GM and Head Golf Professional