Principled or Unprincipled

Principled or Unprincipled

Greetings Golfers,

I just read a great description of an unprincipled person:

 
“An unprincipled person follows no moral code, has no integrity, and should not be trusted, like the guy who offers to help an old lady cross the street but steals her purse instead.”

 
How spot-on is that? What an analogy!

 
Back to the world of golf. I’m sure you heard that Top Golf is in the toilet. Here’s another quote … this one by Karen De Coster about Top Golf:

“The Entertainment Bubble continues to be predictable. I have been calling out the unsustainability of these mega-entertainment places since before the meltdown of 2008. The business model for Top Golf assumes an endless supply of credit card limits for its consumers to party with groups of infantile friends who also have no limits on their credit card debt. Even the website for a location near me screams of ‘party, party, party’ for entertainment-needy adults who live in the moment. The drinks are pricey and the food is second-rate. Even the menu is designed like a Saturday morning cartoon.”

 
Ouch.

 
I know that my blogs wander … but these two quotes are linked. Here’s how:

 
Unfortunately, I get people who want to “help me” - like the guy helping the old lady cross the road. They want to pay less for golf … so they tell me to add Top Golf type features. They claim that the extra income would allow them to play cheap golf. Or if they’re a shareholder, to play more free golf and get more friends playing free golf.

 
Talk about stealing my purse!

 
What a concept. Then we could destroy what we do well and dive into a foolish market that’s going in the toilet.

 
Some people think “smart” is chasing fads. How about doing things right. Might not be as “exciting” … but it’s actually sustainable. And something to be proud of.

Cheers!

Tom Abts
GM/Head PGA Professional
tabts@deerrungolf.com