Thoughts from the PGA Show

Greetings Golfers, 

I'm writing this from the PGA Show in Orlando.

I love the PGA Show … it was cancelled in 2021 … and wasn’t sure it would happen in 2022.

Well, I’m here. However, none of the equipment companies such as Titleist, TaylorMade, Ping, etc are here.

And many of the big-name clothing companies are not here.

But … the tech companies are here. They have become very important to golf operations. You’re reading this blog … we live in a tech world. 

My goal/obsession is to use tech to make our operation run smoother … and to make the golfer’s experience easier.

Not harder.

When our tech stuff doesn’t work or breaks down … life at Deer Run GC isn’t fun.

Not only is the Show about seeing golf “stuff” … it’s about seeing people. It’s like a reunion. And a bunch of us have been meeting in the lobby of the same hotel for Happy Hour for 30 years. That’s fun. And hilarious. I’ve been trying to understand why these guys are funny … and why we like each. It’s the humor. And the humor is based on a certain understanding and acceptance of reality. So when reality is ridiculous … it’s funny.

Probably the people who don’t find us funny … are mad at reality. To them, if life’s not perfect … “How can it be funny!!!!”

Well … it is.

Here’s a reality that’s not that funny: I’ve had terrible food. Best meal I’ve had was a Nathan’s hot dog at a food stand. The food at restaurants has been mind-boggling. I think because food costs have gone way up … that restaurants are afraid to raise their prices accordingly … and are buying poor quality food (I’m being kind).

So … we’re preparing for a new season at DRGC. Look for new cool clothing … similar equipment … great hats … comfortable shoes … smoother technology … and (drum roll)  QUALITY FOOD.

Cheers!

Tom Abts
GM/Head PGA Professional
tabts@deerrungolf.com